McDonalds Wins Out Over Pub Grub!
More than half of all meals eaten out in Britain are – for the first time – from fast food restaurants, alarming figures reveal.
Burgers, fried chicken, pizzas, kebabs and take-out curry account for 50.4 per cent of meals bought outside the home.
This is up from 47.3 per cent in 2008 and comes to some 5.54billion fast food meals a year.
The fast food boom may worry health experts who will see it as likely to fuel the national obesity epidemic across all age groups.
The growth comes from all sections of society, including families, pupils skipping school meals and workers who do not have access to a workplace canteen. Low prices, with burgers available for as little as 99p each, are a particular appeal in the current economic climate.
At the same time, fast food chains such as McDonald’s and smaller rivals including GBK and Byron Burger have made a major effort to appeal to middle-class families
A shift by McDonald’s to free-range eggs and organic milk, together with fruit and vegetables for children’s Happy Meals, means it beats many government departments in terms of ethical sourcing. The chain is currently running a promotion with the former children’s laureate Michael Morpurgo to give away nine million books to children to encourage reading.
Smaller fast food rivals have been promoting their use of organic meat and highlighting their efforts to use the finest ingredients.
Low prices and the discount voucher craze have particularly benefited chains who can offer special meal deals. In London, for example, more than one in four fast food purchases – 27 per cent – is based on a deal or promotion.
NPD has identified a large fall in the number of meals eaten at lunchtime in restaurants provided by schools and universities and at work. The share of all meals eaten in the workplace or at an educational establishment was 19.5 per cent in 2008, but is now 16.9 per cent.
“what ever has happened to good pub food or even staying in and cooking” says Greengates Builders Merchants Accrington, Lancashire.