Gordon Ramsay it has been said recently spent £30,000 to patch up his hair loss. But he could have had a lot left over to spend on Dom Perignon if he’d tried a £15 high street solution which has attracted a loyal following in recent years.
Nanogen, which comes in what looks like a sugar shaker, is a rather unconventional hair thickener.
The product coats remaining hairs with thousands of microscopic colour-matched keratin fibres, which volumises hair similarly to the way mascara thickens eyelashes.
The fibres cling to hairs with static electricity and create fir tree-like patterns to plump up hair, cover bald spots and mask receding hairlines.
The treatment, which is stocked by Boots, has had mixed reviews online. One user said that, after using it for a few years, he now has to use it all the time as he gives people a shock when he doesn’t.
One of its fans is prison officer John Banks, who says children used to call him Friar Tuck. He says Nanogen restored his confidence.
Mr Banks, from Eastbourne,said: ‘My only concern was if it started to come out, especially in rain. I had no need to worry though as I’ve been out and about and never had any problems, even when it’s wet. It only comes out when you wash it properly.’
His fiancée, Claire Sharman, said: ‘The idea of hair coming out of a can is a little bizarre. But I took it all back when I saw the results. It’s no different to me using hair straighteners or fake eyelashes.’
So, is it a cure for baldness? Alas, no. The chemicals need some hair to cling to so, if you’re completely bald, that’s the way you’ll stay.
Greengates Builders Merchants says “we couldn’t ever think of spending £30,000 on new hair but £15 well!”