Greengates Builders Merchants

Save Fuel With Shell

Pilipinas Shell yesterday launched Target One Million, a global campaign that aims to help at least 1,000,000 motorists around the world to save fuel. The campaign was spurred by a survey (called Shell Fuel Consumption Index) conducted in Europe and Asia, which showed that there's an actual thirst among motorists for more knowledge on fuel-saving techniques.

According to the same study, fuel-efficiency awareness in the Philippines has increased in the last few years. Two years ago, 41 percent of Filipino respondents said they didn't know about fuel-saving techniques and hence were unable to actively reduce their fuel consumption. Today, Shell points out, that number is down to just 12 percent.

"Our standard fuels, Shell FuelSave Unleaded and Shell FuelSave Diesel, are designed to help drivers save fuel at no extra cost," declared Pilipinas Shell FuelSave brand manager Rona Rodriguez-Baes during a press conference announcing the campaign. "Programs like Target One Million are extremely important in demons­trating that, by using these fuels and making a few simple changes to one's driving habits, it's really easy for anyone to start saving fuel today."

The modules basically feature a series of interactive online games designed to help equip motorists with the skills necessary for saving fuel and thus cutting down on fuel expenses.

"The launch of the results of the Fuel Consumption Index and the Target One Million website is Shell's latest milestone in its journey toward smarter mobility and fuel economy.



So why not visit the Target One Million website at www.­shell.­com.­ph/­targe­tone­mil­lion; and see if you save on fuel Says Greengates Builders Merchants Accrington, Lancashire.


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