Greengates Builders Merchants

What's Happening To Our Chocolate?

WHAT’S HAPPENING TO OUR CHOCOLATE BARS?

Cadbury is cutting the size of its Dairy Milk bar and is blaming "economic reasons" for the decision to downsize.

The firm says it has to slash the size of its products because if it didn't, prices would have to rise.

We have taken this decision because of a number of economic factors including ingredient costs says Cadbury owner, Kraft Foods.

It means that a 140g bar of Dairy Milk, which costs 99p, is reduced to 120g and has two fewer squares.

Consumer Focus says cutting product sizes can damage consumers' trust in the brands they love.

Other manufacturers including Masterfoods have also made changes.

Malteser bags have had fewer chocolates in them for a while now, though the price has stayed the same.

US Company Kraft Foods, which bought Cadbury at the beginning of last year, says other products are affected as well.

In a statement, they said: "We have taken this decision because of a number of economic factors including ingredient costs.

By reducing the size of our 140g bar to 120g we have been able to hold the bar at this price although we believe our confectionery still represents a very affordable treat."

In a public survey carried out on the streets of London it was found that most people would off rather the price had gone up than the size of the bars gone down.

Greengates Builders Merchants say “leave our chocolate alone is nothing sacred, who says we wouldn't pay more”?