Greengates Builders Merchants

Wraps And Pittas More Popular Than Sliced Bread!

BRITONS are turning away from the traditional sliced loaf for fancier fare.

Sales figures yesterday showed that the plain white variety is losing out in popularity to thins, wraps, pittas and bagels.

We are really seeing a trend for people seeking variety beyond the everyday sandwich.

Megan Harrison, marketing controller at Warburton’s

Although bakery sales were 3.5 per cent up over the past year, shoppers bought around 3.1 million fewer packaged, sliced loaves.

But sales of alternatives soared by 17.1 per cent in value and 13.1 per cent in volume. Michael Murphy, commercial director at independent bread makers Irwin’s Bakery, said people were becoming more health-conscious.

Megan Harrison, marketing controller at Warburton’s which saw sales rise by 2.6 per cent, said: “We are really seeing a trend for people seeking variety beyond the everyday sandwich.”

She said crumpets, pancakes, potato cakes and muffins were also doing well, reflecting the desire for greater variety within households.

This information comes after yesterday when we were told that the most popular sandwich was a BLT.  So it looks like sandwiches are still more popular than wraps but perhaps we are getting lazy and we buy our sandwiches readymade instead of making them ourselves.  This would make sense of all the sandwich shops that seem to pop up all over the place.

“So what do you prefer sandwiches or wraps and pitta breads”? Asks Greengates Builders Merchants Accrington.

 

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